Strategy

We work strategy-first.

Strategy or strategic planning may be a stand-alone project or a precursor to follow-on work such as pilot programming, marketing communications, creative development, campaign development, or trainings. Offerings include:

Business Strategy

Marketing Strategy

Concept Development

New Product Launch Strategy

Customer Experience Planning

Marketing Communications Planning

B2B Customer Marketing & Sales Enablement

Stakeholder Interviews, Research, Insights Development

Sample Strategy Projects

Thought-starters for your next project

Business Strategy – Research and develop business case, recommendations, initiatives and support plans for new product launches, pilot programs, demand generation, inbound marketing initiatives, and major events.

Consumer or B2B Marketing Strategy – Lead and support all phases of the strategic marketing planning process including identification of goals, objectives, strategies and tactics; qualitative and quantitative research; competitive assessments; customer profiles; marketing channel selection and planning; development of KPI's and measurement plans; brand positioning and value proposition; and brand creative strategy.

Customer Experience Planning - Research and develop online personas, map customer journey, develop implementation plans and resource recommendations.

Go-to-market or Product Launch Strategy – Lead and support product concept development, early stage Go-to-Market strategy, product launch strategyand associated research, sales and marketing communication implementation plans.

Social Media Strategy – Assess, research and develop recommendations and initiatives for an effectives social media strategy. Includes development of your social framework; identification of key customers and user groups; channel selection, moderation approach, tools/software recommendations, and social advertising.

Content Strategy – Develop a strategic plan and editorial calendar for online and/or offline channels including social media content. May include training onsocial media management and moderation tools, content management systems, measurement tools, social listening tools.

Online Community Strategy – Research and develop a community concept geared towards stated goals. Develop framework for development, growth and engagement of the community including goals, audience, content, moderation plan, crisis management, metrics and measurement.